If you double the number of experiments you do per year, you’re going to double your inventiveness.

- Jeff Bezos

One of the only ways to get out of a tight box is to invent your way out.

- Jeff Bezos

What we need to do is always lean into the future; when the world changes around you and when it changes against you—what used to be a tailwind is now a headwind—you have to lean into that and figure out what to do because complaining isn't a strategy.

- Jeff Bezos

Your margin is my opportunity.

- Jeff Bezos

If you don’t understand the details of your business, you are going to fail.

- Jeff Bezos

I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.

- Jeff Bezos

We are stubborn on vision. We are flexible on details.

- Jeff Bezos

If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.

- Jeff Bezos

Life’s too short to hang out with people who aren’t resourceful.

- Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

- Jeff Bezos

In the end, we are our choices. Build yourself a great story.

- Jeff Bezos

I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.

- Jeff Bezos

The common question that gets asked in business is, why? That’s a good question, but an equally valid question is, why not?

- Jeff Bezos

It’s not an experiment if you know it’s going to work.

- Jeff Bezos

Work hard, have fun, make history.

- Jeff Bezos